Creating a website to earn money from it is not hard. You create a website and add content to it but there are no visitors. No matter how good your blog looks, if you cannot get visitors, all your effort is worthless. SEO, which stands for search engine optimization, is the most critical part of building your website. You have to put together small bits to get your website ranking on the first page of Google. Keyword density is a major factor considered by Google when deciding where websites rank. Mastering keyword tactics will give you an upper hand over your competitors. Here is an in-depth study about optimizing your blog using keywords.
How to Optimize your Website With Keywords? Let’s dive in…
What is a Keyword?
A keyword is a word or a phrase typed on Google as a search term. A keyword enables Google to know what information you want. Google bots search through all websites and select blogs containing that search term. Google lists those websites found to have that keyword according to relevance. A keyword is a key part of SEO.
1. DO RESEARCH ON KEYWORDS
When you want to build a website, you have to choose a specific area that your website will address. Each niche has specific keywords. Use free tools like Google keyword planner, Moz, Keyword.io, and Ubersuggest to find the right keywords to use in your niche. Here is how to do keyword research.
Focus on Number of Searches
Using a free tool like keyword.io, you can tell how many people search for a specific keyword per day, week, month or year. The keyword you choose to focus on must have sufficient searches per month. Keywords with fewer searches will bring you little traffic even if you manage to rank first on page one of Google. Look for keywords with at least 500 searches a month. Ranking for a keyword that has many searches will bring you many visitors without necessarily being rank one on Google first page.
Specify Your Location
Searches on Google vary depending on location. Some keywords have uniform searches all around the world. Searches involving common knowledge like healthy foods to eat get visitors from every place. Other searches such as religion, news, and culture are for specific locations. Searches for a Christian blog are high in the United States but very low in Saudi Arabia because Saudi Arabia is an Islam nation. Searches about Brexit are highest in the United Kingdom because that is where Brexit matters most. Depending on the location you have decided to focus on, you will determine which keywords to use. Using the right keywords in the right location will result in a good Google ranking position.
Consider Keyword Competition
Keywords have competition. Different factors affect how competitive a keyword becomes. The most common cause of keyword competition is value. Some keywords have a higher value than others. For example, someone searching for ‘buy iPhone X’ is ready to spend money unlike one who searches for ‘free SEO tools’. The value of the keyword ‘buy iPhone X’ is greater than that of ‘free SEO tools’.
Another cause of keyword competition is the number of searches. Trending topics have a higher competition because many people are searching for them. Many bloggers write about trending topics making it hard to rank. If you are a beginner, choose topics that have slightly less competition. High competition keywords have bloggers who are using advanced tools to rank, which gives beginners little to no chance of ranking.
2. Manage Your Keyword Density
Keyword density refers to the ratio between your total word count in comparison to the number of times your keyword appears. When you write content for your website, ensure you have a reasonable percentage of your keyword. A keyword density between 3% and 7% is good. Google penalizes any website when they realize you have stuffed your keyword. Keyword stuffing involves forcing your search term into the content you have written even when it does not fit. Your website content must flow naturally. Focus on creating readable content. Let the keyword you want to rank for flow naturally with the written article.
3. Use Long Tail Keywords
Long tail keywords are more specific than short tail keywords. Visitors from long tail keyword searches are more likely to increase your conversion rate than visitors from short keyword tool searches. Instead of reviewing a drilling machine, you can review a brown drilling machine that has a rubber handle. Your review will be specific, and whoever reads will have more interest. Many people are looking for drilling machines, but only a few are looking for brown drilling machines.
4. Use Keywords in Images
The images you use on your blog also improve SEO. Use keywords when writing details of those images. When people search for a keyword that you have put in your images, those images will appear in the search. You will get more clicks than if you ignored optimizing your images with keywords. When people search for images in your niche, your images will appear at the top. Everyone who clicks on those images will be redirected to your website. That is an easy way of getting traffic for your website.
When it comes to dealing with keywords, there is a lot of work to be done. You have to calculate keyword density, search for long tail keywords, check for competition, and include keywords in your images. You cannot do all that work manually. Use free tools like Google keyword planner to help you know which keywords to write about. To know which keyword your competitors are ranking for, use a free tool called Moz. Use their keywords to rank your website. Ubersuggest will give you ideas of keywords that you need to consider ranking for in your niche.
Master how to use these free tools to your advantage. Using keywords properly in your website, and you will get to the first page of Google easily. Remember to include keywords in your first paragraph when writing your website content. Visitors will find your content relevant.